To be able to accept payments on your website via PayPal follow the instructions outlined below:
Login to your PayPal account and click ‘Merchant Services’ on the main menu
Then click into ‘Create payment buttons for your website’
If you don't want the button to say ‘Buy Now’ you will need to use a link instead.
To do this, after creating the button, on the page that displays the code for your website, select the ‘Email’ tab:
Copy the link.
Next you have two options:
1) Simply add it as a hyperlink from text reading 'Book Now' on the relevant page(s) of your website
2) Create a button using a Button Generator and upload as a badge within the Widgets section (section 5) then add the PayPal link to the badge in the URL field provided
From the example above, you could have generated a badge to read 'Book Now' with the clickable link being the PayPal email link.