How to access Google's Keyword Planner Tool

Recent changes mean that Google is now encouraging users to create an ad campaign and enter billing information before using their Keyword Planner tool.

However, there is a way around this.

After logging in, on the 1st screen click the link that says ‘Switch to Expert Mode’ as per the screenshot below:

Then, on the next screen, you need to check the link that says, 'Create an account without a campaign' as shown in the screenshot below.

On the next page, just click save. 

Then you will have access to the keyword planner: https://ads.google.com/aw/keywordplanner/home

More advice on how to choose your website keywords and phrases can be found here.