GDPR and opt out of marketing button on enquiry form
Hi
Although the enquiry form complies to the GDPR soft opt-in for direct marketing via email, strictly speaking it should still have an opt-out box for the customer to select to comply with GDPR. Please can this feature be added in to the enquiry and sent in the email request.
Please refer to clause 137 in the ICO Direct Marketing guidance booklet:
https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf
Thanks
Bev
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Agree - this would be very helpful.
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Yes, this is an EU legal requirement now. But not an opt out as we need all the information collected to proceed with the booking.
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